The creation of CURDI
From humble curds to a cultural comeback. Curdi began with one big idea... to turn cottage cheese from a forgotten fridge filler into the next big thing in dairy.
CURDI IS FOOD for all to enoy and LOVE
I never thought I’d build a cottage cheese brand. But looking back, it makes perfect sense.
As a teenager, I went through a tough period with Anorexia. Rebuilding that relationship took years and through it all, cottage cheese quietly became a staple. Simple, nourishing, high in protein, and never felt like a compromise. It stuck.
Since then, I’ve been completely addicted. I go through about two pots a day (goodness knows what my blood tests would say). It’s the one thing I’ve consistently loved and eaten forover a decade. Fast forward to life in London, working in brand strategy & consulting for 4 years, and I couldn’t help noticing how overlooked cottage cheese was. Boring packs. No innovation. No brand love.
So I decided to do something about it.Curdi is the UK’s bold new take on cottage cheese. Founder led, utterly delicious, brand first,disruptive, cheeky and culturally relevant. It’s built from personal experience, but driven by abig ambition: to reimagine cottage cheese for a new generation.
IT JUST TASTES GREAT
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We’re on a mission to rebrand cottage cheese for a new generation. High in protein, unapologetically creamy, and designed to fit your everyday — Curdi is where nutrition meets culture, without the diet culture.
